Increase your hand if you have read the definition of “chatbot” or “bot” recently. Sounds familiar? Otherwise, I want you to take into account the very last big date you had been with the an application businesses site. That, precious reader, try a great chatbot.

An excellent chatbot – for instance the of those regarding Drift and you will HubSpot, among others – is actually some technology that’s implemented into a web site to begin with upwards a discussion and you may, hopefully, lead them to where they wish to go or connect the website invitees that have a person sales person or broker that will assist cultivate one prospective B2B conversion direct further.

Why does the brand new chatbot know very well what to state?